Marketing Done Right: WestJet Christmas Miracle

My favourite airline, by far, is WestJet.

When I wasn't allowed on a flight (because I was throwing up in the airport. That's a post for another day) WestJet was there to comfort me.

They bought me medicine, put me in a cab and paid for me to stay the night in a hotel. They even gave me a food credit!

So, when WestJet put out their Christmas video this year, I had to watch. I love seeing how they give back to their guests.

This was done very well. It brought a tear to my eye and a smile to my face.

Enjoy!

(WestJet is a Canadian airline.)


  Linking up with Totally Posted Tuesday.

Did YOU Get Pranked?

We all know that yesterday was April 1st, also known as April Fool's Day. The day where people play silly pranks on each other.

I'm guilty of attempting to play a prank on someone: Andrew and I told our friend Jerome that we were still in Richmond, VA and we were stuck. Andrew was in a car accident, broke his leg and couldn't fly back. We couldn't afford the flight home either, and we needed him, of all people, to drive the 10 hours from Toronto to Richmond to pick us up and take us home.

Problem was, despite the fact that Jerome says he doesn't read my blog (don't kid yourself Jerome, I know this blog is your guilty pleasure), he had seen the blog post I wrote yesterday and knew I was full of it. Andrew and I were safe in Toronto, happily celebrating our anniversary.

The interwebz proved to have some really thought-out April Fool's Day pranks though.

Check out my top three:

3. WestJet Airlines

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Every year, WestJet Airlines has a goofy April Fool's Day prank. The best, of course, was when they said they introduced child free cabins. Trust me, if you've ever been on a flight with noisy kids, you'd be cheering for child free cabins too.

This year, WestJet decided to ease the restrictions on pets in the cabin. Now you can bring any of your furry friends on board!



2. Google Nose

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Google successfully pulled a fast one on me. Yes, I totally fell for this. Basically, Google Nose lets you search by scent. In hindsight, I realise how ridiculous that sounds. But, I kid you not, I had thought this up before Google ever introduced it, so I definitely thought it was real.

I went around the office telling everyone how cool it was. In return, I received chuckles. Finally, someone said to me, "Alex, what day is it today?"

Thanks, Google. You successfully made me look like an ass.



1. Lululemon Leather Yoga Wear

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If you hadn't heard about this yet, Lululemon sure stirred up some controversy. 

They put a very believable looking video out, advertising leather yoga pants and yoga mats. They even go into great detail about the cows they use for it all.

If you were able to tell that it's JUST an April Fool's Day joke, it's actually quite funny. See for yourself:

Do you think Lululemon overdid it?

Did you get pranked? Share your story!

linking up for Just Because...